His career spans over 16 years in coaching, training, media, performance and organisational strategy. He often appears in media on life, work and relationship issues – including appearances on theBBC and ITV News and quotes in The Times and Guardian – and his own inspiring pilot TV show.
He is an inspiring and empowering public speaker and seminar leader – uniquely popular on the business, spiritual and personal development circuits. He is a qualified member of The Coaching Academy (for whom he has also served as an external trainer). He is also trained in Neuro-Linguistic Programming (NLP) and is former Co-Director of Samaritans (Central London).
He is author of an inspiring range of books, videos and downloads including The Gift of Inner Success, A Zest for Business, Become who you are and Soul Trader – putting the heart back into your business. He is the partner life &
business coach of the British Library where he runs his popular Soul Trader; your life your business seminar. Prior to his career in coaching Rasheed was a successful communications manager and media trainer; a career which began at 18 working for Which? eventually becoming a Press Officer, Media Trainer and Media Spokesman.
After 10 years he moved on to a career as a singers-songwriter. On meeting countless performers who struggled with confidence, career progression and happiness he retrained as a coach to help people of all take charge of their lives.
Today his work spans coaching wealthy high achievers to empowering young people. His unique ‘become who you are‘ approach enables people of all backgrounds to achieve greater success, performance, confidence and happiness – from within. As such he is widely considered one of the UK’s leading specialists on achieving lasting inner fulfilment.
Rasheed is also Co-Founder of Evolved Heart, an inspiring website full of free videos and articles to help anyone find greater peace, joy and fulfilment in all areas of their lives – by embracing life.