“When it comes to business ‘love’ is not said, used or expressed often enough” – Rasheed Ogunlaru, coach Speaker and author of Soul Trader Putting the Heart Back into Your Business

In the latest Soul Trader podcast, coach – speaker – author Rasheed Ogunlaru explores the importance of love in business. How do you fall and stay in love with your business / work / career  – and how do you stay in love with it? And how do you crucially help others to fall in love with your product or service and buy it.

In this talk – aptly recorded in the run up to Valentine’s Day – Rasheed explores three important elements of love in business.

  1. Self love: love for and believing in you, appreciating yourself – so that you can move from strength to strength
  2. Loving what you do and doing business with love – to create a great product / service.
  3. Building rich, meaningful relationships – attracting suppliers to customers.